NAMM 2015

The National Association of Music Merchants (NAMM) annual conference in Anaheim, California, January 22nd – 25th is a major gathering for manufacturers, distributors and dealers in all things music. At the NS Design this year, we were honored to have performances twice daily by the Levin Brothers, featuring renowned bassist/cellist and NS Artist Tony Levin (Peter Gabriel, King Crimson, etc.) joined by his brother Pete Levin on keyboards. Crowds gathered repeatedly to enjoy their performance, which harkened back to 50’s and 60’s-era cool jazz.

Making headlines at the show, NS Design was excited to introduce the new WAV4 RADIUS Bass Guitar in slick metallic red, blue and matte black finishes. Crafted in Indonesia, these basses feature the same ergonomic comfort and styling as their popular CR series relative. Players had fun experimenting with the different sounds the RADIUS can create by blending the output of the magnetic and piezo pickup. Also garnering attention were the reintroduced WAV violins with an eyecatching new transparent black finish.

Two US Custom RADIUS electric guitars also debuted at the show, thrilling headless enthusiasts and traditionalists alike. Featuring dual humbucker magnetic pickups and piezo pickups, these guitars won respect for their musical potential, and for their styling, ergonomic comfort and innovative tuning systems.

As in many NAMM shows past, we were delighted to reconnect with our many friends in the industry and on the stage. It was a special pleasure to visit with our endorsing artists at the show, including such noteworthy players as Hutch Hutchinson, Rob Wasserman, Simon Huber, Lisa Liu, Gary Kuo, Chance Wilder Onody, Hal Henkel, Yorgis Giorecelaya, Yvette Devereaux, David Strother, and Noor Cheree.